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The Auto University Defined

I don’t know if Zig Ziglar was the first to coin the phrase “Auto University”, but he’s definitely one of the strongest proponents of it. In fact, he claims, “It’s the most important university in America.” I agree with him.

Naturally, the Auto University’s classroom is your car. If you have a CD, tape, or MP3 player, then you have all of the equipment you need to enroll in Auto University. Auto University will teach you some of the most important skills you need to be successful at your job.

Is Auto University for you?

If you’re like a lot of Americans, much of your commute time is spent listening to music or other programs. While their entertainment value may be high, they’ll have no effect on your long-term success.

If you’re interested in a mediocre life, then the Auto University is not for you - keep listening to the mind-numbing drivel spewing from most of America’s airwaves.

So if you want to join the highest ranks of your profession, start your own collection of motivational and skills-oriented CDs or tapes.

When’s the Best Time to Listen?

How about every time you get in the car? If you’re a regular professional, you should have the Auto University going every minute of your commute.

A recent study by IBM finds that “45% of all drivers surveyed report traffic congestion increases their stress levels”. How about turning that stress into something more productive, like learning a new skill? By spending your traffic time listening to successful audio programs, you could become an expert in your chosen area very quickly.

If you’re a sales professional, you’ll find plenty of time to listen to audio programs between appointments. As you learn vital selling skills, you’ll find yourself closing more deals and with increased success. Find the best programs and listen to them until you have completely assimilated them into your way of selling.

You’ll be more excited going into a sales appointment when you know you’re going to try a new sales technique you just learned on the drive over. In fact, the best salespeople hone their sales skills on downtime in between appointments.

What Should You Listen To?

There are a lot a so-so audio programs out there. Lots of self-proclaimed business experts. Look for the world’s best. Don’t settle for imposters. Here are some names to start with: Jim Rohn, Napoleon Hill, Tony Robbins, Jay Abraham, Denis Waitley, Earl Nightingale, Brian Tracy, and Zig Ziglar.

Remember to keep learning or else you’ll stagnate. The Auto University will keep you fresh and up-to-date.

Jim Rohn once said, “Formal education will earn you a living. Self-education will gain you a fortune. You decide how much fortune by how much self-education you get.” What are you doing to increase your fortune? Enroll in Auto University today.

This entry was posted on Tuesday, June 3rd, 2008 at 8:27 pm and is filed under Sales Training. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.