Mosaica Web

Still banging away on the phone making cold calls, are you? Are you still buying those expensive lead lists? Of course the Tuesday night hotel meetings are a real blast (not)! And my dear family and friends, they’re trying to be patient with me; but they are getting of me approaching! I’m sure glad those days are over.

Trying to build your business the way you’ve always done it, frankly outdated. It is an irrelevant, out-of-date way of doing business. Only those who don’t know about attraction-based sponsoring continue to use it.

Most people today dislike being approached or solicited. It makes the marketer look unprofessional and they are sometimes met with anger. Folk just don’t want to know about your business out of the blue. The old way of prospecting does not work in today’s market.

With the power of the internet, however, there is a big opportunity for the marketer of today. One can take a simple thought or hobby, and thru the internet create a successful business for little or no money at all.

But even with that statistics state that 95% of marketers fail at their home business. Mainly this is because they haven’t acquired the skills and knowledge they need for today’s market place to be competitive.

So is there a key or an industry secret that you need to know in order to be a successful marketer today? Glad you asked!

Well here’s the answer, plain and simple. You’re in business to sell something and to get other people to join you team. Wouldn’t it be much easier to have them welcome you or invite you to talk to them about it? It’s much more effective than you going after them over and over again.

So when it comes to building your business, you can do one of two things…

1. You can contact hundreds of people a day doing the old-school cold calling, and hopefully you’ll make a sale (by the way, this is what the 95% of people who fail do);

2. You can position yourself so that interested prospects try to find you, and contact you instead of you finding them.

The second way is, of course, is much more effective and puts you in the position of an expert in your field. This is perception (and truth) very valuable to those looking for a solid business opportunity.

When using this approach the prospect is now seeking you out to buy your goods or services. Otherwise you’ll be hunting them down asking them to buy from you or join you. While everyone else is still trying to sell, sell, sell, you’re not involved in selling any longer. Now it’s all about attraction and positioning.

You’re now in the position of a knowledgeable service provider who has expertise and is being sought out and pursued.

If you prepare yourself correctly you can be that individual that is sought after. Now when you make a phone call, people are excited that you called. The old days of getting hung-up can be over.