Mosaica Web

Everyone wants to have a successful business right? There’s always so much to do, but what you do needs to count toward making more money and staying with it for the long-haul. The very best thing you can do for long-term success in any business is building an opt in email list. All the people making it big on the Internet have made building an targeted email list a priority and they have been rewarded richly for it.

So you’ve decided that’s what you are going to do to, so you do your home work and learn every technique about building an opt in email list that you can think of doing. After all the effort, you still find yourself scratching your head, because maybe you built a list, but you’re not making any money from that list.

Frustrated, you might even be losing money because of the expenses to build the list, maintain it and any other cost associated with building an opt in email list.

You sit there and think to yourself that everybody says that their money is in the list. Well you might angrily decide that it’s just for those really successful Internet marketers, but you have to settle for failure of building an opt in email lists that profits and you just give it up and leave it for something else.

But… I really want you not to give up on this idea, because I really feel the key to having the success you want online is in building a targeted email list. DON’T give up on this important piece of your business.. ever! Learn how to do it, but the right way like anything is the key to making it work.

So what’s the barrier that keeps you from building an opt in email list that’s holding you back to success? Well, there are many factors involved that need to be implemented to successfully building an opt in email list. I only have room in this article to discuss one ingredient to the recipe, but this is a main ingredient that if you don’t have and add to the mixture you will be pulling your hair out forever. And for some of us like me, without a lot of hair, it’s not something I can afford to do (haha).

Before even starting a list, like building a house, a solid foundation must be laid for the whole structure to stand for years to come. The foundation of building an opt in email list has 3 mindsets. If you apply these in your list building from the get go, you will greatly improve you chances of building an opt in email list the profitable way.

1-Think quality not quantity

It might take more effort and thought to methodically attract and add quality subscribers to your list, but it is worth every ounce of sweat to building an opt in email list that’s responsive. Have the mindset of only attracting quality. You may have a smaller list, but even a small highly responsive list will outperform a much larger low quality list any day of the week.

But of course building quality requires more effort and expertise than just building an opt in email list with anyone on that list. I’m not going to go into detail of the how’s of building as much as sticking with the foundation or mindset for having a targeted email list.

2-A second mindset is talking to each person on your list on a one to one basis. Many people make the mistake of communicating on a mass scale as if they were in front of a huge group of people giving a speech. Try not to take this approach

Talk to each one of your subscribers as though you wrote that email especially for them. You want your prospects to feel a connection with you as though you were talking to them face to face. Most likely they’ve joined your list because you can help them in some way. They need you to support them and guide them along. So building an opt in email list really is about the one person. Never think you are too important or successful to maintain this mindset.

If you do this when building an opt in email list, you’ll be will light years ahead of most businesses.

3-Develop the perfect system to attract the most targeted prospect and then use that system a million times over. Build your squeeze pages, landing pages, marketing and advertising around this thought to build the optimal list.

Take a page from the life of Ray Crock, the founder of McDonalds. You’ve heard of them haven’t you :-). This is a prime example of a man that built a great fast food restaurant. He developed it so he had the optimal experience for customers, hence optimal profits. And only then when he really had it rolling did he franchise it with a system that could be reproduced with the same results over and over.

It’s absolutely a waste of time to just haphazardly pull prospects from anywhere, thinking they will eventually act on your offers. They won’t and you’ll be frustrated. It takes some work to building an opt in email list the right way, but it will be well worth it.

Some final words to wrap thing up. Building an opt in email list is done one person at a time. Don’t try to talk to everyone, but focus on being personable and talking to one person at a time. Actually imagine they are sitting right next to you and you are talking to them. That’s the feel they should have when you are communicating with them. Don’t try to fake it. Be yourself and don’t try to act like you’re a big company. Even if you are a big company, don’t act like it. You will have more response when you are personable and treat your subscriber or customer like you care.