Mosaica Web

If you want to make money online then you need to know these things… How to target a group of people who have money to spend online. How to sell them more of what they like to purchase. And how to sell them on buying from your website.

The next step is getting website visitors and getting them to join your list.

Everything comes down to having a big list of responsive people. That’s where the money is. Therefore, building your list should be your number one priority.

The majority of your success on the Internet is due to generating traffic and getting those people to join your list. It’s rather easy to do this. Here’s how…

STEP ONE: Adopt the mindset that list building is the focal point of your business. In other words, put all your effort into getting people to opt in to your list. Everything you do should have this single end in mind.

Next, create a “hook” that compels people to join your list. The hook is usually some valuable information product you give away for free. You put up a simple web page promoting that freebie. To get it people have to give you their email address. Fair exchange if you ask me.

STEP THREE: Drive traffic to this lead capture page almost exclusively. Of course, how you drive traffic is also critical. Let’s talk about traffic generation methods.

My favorite ones include: article marketing… ezine advertising… and… reciprocal joint ventures.

Article marketing is simple. You write up a 500 to 600 word article about a topic your market is interested in. At the end of the article you include a resource box with a link to your lead capture page.

Submit at least one article per week to the different article directories. You can do a simple search online to find article submission services and software. It’s best to use these instead of trying manual submissions.

Most ezine take advertising. They are like online newsletters so a lot of them get all their revenue from advertisers. You can place either classified text ads or send out solo emails.

Since you are building a list, use ezine ads to get people to the opt in page. That’s the whole point. The more people you get there the more will opt in and the bigger the list will grow.

Joint ventures are a little more tricky. The idea is to find people in your market with lists who are not direct competitors. Then ask them to promote your free offer to their list. And, of course, you’ll do the same for them.

Obviously, your list has to be as big or bigger than the joint venture partner’s to make this “MO” work. As your list grows joint venture opportunities will pop up all over the place.

Here’s the key to success: Every single day work on traffic generation and adding people to your list. Nothing is more important than this. So focus on it.

Next time I’ll go over some of the basics of monetizing the list.

This entry was posted on Thursday, May 22nd, 2008 at 4:08 am and is filed under List Building. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.