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In 1995 I signed up as an Independent ACN Rep with the intent of saving money and turning an expense, the monthly telephone bill, into an income stream. At that time ACN had a wide range of services including ACN Local Calling, Long Distance and other technologically advanced products as well. However, where I lived, ACN service was not yet available. Meanwhile I discovered Cognigen, which offered the similar basic telephone service for lower cost per minute, zero Rep signup fee, no website or annual renewel fees, and free downloadable training and marketing materials. So Reps were already in profit with Cognigen on the very first product sale. With ACN I would have to make X number of sales just to recover my initial signup fee and break even on the ongoing recurring costs each month and annual renewel fee. Since I could not even try ACN to see if it was better, and being a business-minded person, I cancelled my ACN Rep shortly after I joined. I could not in good conscience recruit others into ACN knowing they could become Cognigen Rep, still save money on their telephone services, and become a Rep if they chose to for free.
What makes top network marketers different from everyone else? This seems like a simple enough question - and yet anyone who has failed at network marketing knows that it isn’t. Anyone who has failed can probably name a person who is raking in hundreds of thousands of dollars each yet with network marketing; additionally, he can probably tell you exactly what that person says he is doing, but for whatever reason, she cannot duplicate his success.
The thought of chasing people you know to join up is what tends to make people wary about joining an MLM. Having to talk unfamiliar people and trying to get them to join up is just as bad for many. An MLM stipulates that you list out everyone you know and they will have to be approached to join as well - this does not please most newcomers. Not everyone who knows you would like to join an MLM group as everyone is not a supporter of network marketing. So many people are wary about network marketing though they might just try the product.
Unfortunately, to some extent, network marketing is a numbers game. In order to increase your commissions, you constantly have to set benchmarks for network growth. But as a network marketer, you know that most of those you attempt to recruit wont do it; and most of those who do it wont succeed. This means that you have to find dozens of people, present the opportunity to them, and then train those who join to succeed.
One critical component of any successful network marketing downline expansion campaign is the rehearsal of your presentation. Now, this does not mean that you should impersonally contact all of your leads and talk to them as if they are objects. Rather, it means that you should have a duplicable, yet compelling set of reasons for why they should adopt your program.
In an industry where many people are fighting nail-and-tooth to earn more money in any way possible, leadership by example is indeed a rare find. Network marketers are far more likely to tell downlines something that will make them stick around than something that will ensure their success. This is especially true when they have heard of some new technique that theoretically could work, even though they haven’t yet tested it for themselves.
In the past, network marketing was something done completely offline. If network marketers advertised at all, they would do it with flyers or with classified ads in newspapers. Unlike marketers today, they had no opportunity to reach massive amounts of people at a very low price.
One important part of network marketing is what’s called “downline retention.” You can view this similarly to how you would view traffic generation: you can take two approaches-you can either recycle traffic, so that it comes back; or you can constantly pump fresh traffic into the site. Ideally, however, you want both mechanisms to be working, as that will not only generate more traffic, but it will also keep more traffic on your site. This is true with network marketing.
In addition to all of the conventional ways to expand your network marketing business, you will also want to pull out all of the stops and use less-conventional, smaller, and harder-to-apply methods for finding new members for your network. For instance, if you started off by selling your product as an Internet-based network marketer, you probably haven’t done any offline presentations at all. Nor have you probably put much thought into offline promotional methods.